Conflict Resolution Interviews, Field Experience Activity, the Three C Essay

Conflict Resolution Interviews, Field Experience Activity, the Three Cs of Conflict Resolution - Essay Example Conflicting parties capitalize on others deficiencies as well as intensifying painful emotions. Conflicts could also satisfy the psychological needs of those indirectly involved. Fix solutions to these conflicts comprise of considering the consequences, which helps in avoidance of negative outcomes thereby solving the conflict. In addition, dialogue, mediation and negotiation could be employed in resolving conflicts between personnel (Morrill 245-256). The principal’s role in dealing with conflicts entails an integrative and collaborative process as well as the discipline of decision making as elements of strategic leadership. These aspects of leadership enable the principal to adopt, define, and understand shared managerial purposes, goals, and priorities based on the vision and identity of the human resource personnel. The principal’s role in conflict resolution, therefore, encompasses elements of human values, information, responsibility and responsiveness, organizational culture as well as conceptual and integrative thinking. The principal’s key responsibility revolves around his ability to communicate effectively with stakeholders, faculty, and students. Communication strategies have offered numerous opportunities for non-campus or central office based interns’ improvement plans. The principal could influence interns’ through their relationships, credibility, expertise, and knowledge. In addition, the principal could generate new realities for interns concerning the campus activities and its organization. Communication strategies also enable the principal to understand and use appropriate tactics in dealing with interns in writing and orally. Communication systems take into account other people’s points of views as well as acknowledging the different perspectives of both the principal and the stakeholders in providing their contributions.  Ã‚  

Qualitative Nursing Research Report Analysis Essay

Qualitative Nursing Research Report Analysis - Essay Example However there has to be a methodology to integrate the practice of advocacy as integral part of the nursing curriculum. Moreover there is greater need for institutional support in practicing advocacy. Nurse's role of advocacy is as old as scientific nursing profession. Florence Nightingale advocated for the victims of Crimean war by insisting on the need for clean patient care environment. Advocacy was also obvious in the efforts of Clara Barton and other nurses during the American Civil War (Rogge, 1987). In the 70s the zealots in human rights movements took special note of the need for fighting for the rights of the patients. Nurse's perspective as one of the most important stake holders in health care, has a better role to play in this. The military model of health care with its language of loyalty and obedience primarily to the physicians and the legal model, where the focus is on the right of the patient, are the two models described in the nursing literature now. The complete patient centered healthcare is possible only with the realization of the unique identity of a nurse. The realization of the absence of thrust for advocacy in the nursing education should not deter the nurse from practicing it as has been done in the practice of military nursing in recent wars. The military tradition of nursing focused on loyalty and obedience to the physician. ... 33). This tradition of nurse started losing its popularity with the patient's rights movements in the late 1960s and early 1970s. Advocacy as a cardinal role for nurses was formalized during the 1970s when terms such as "loyal obedience" and "obeying physicians' orders" disappeared from the literature of the International Council of Nurses (International Council of Nurses, 1973) and the American Nurses Association. Nursing from then onwards took a new direction centered on the advocacy of the rights of patients as the important aspect of nursing practice. Empirical Research Segesten (1993) found that advocacy situations sprang from the helplessness of the patients. Millette (1993) highlighted the need for choosing the client advocacy model faced with choices like bureaucratic advocacy and physician advocacy. Snowball (1996) interviewed nurses concerning advocacy in their practice. She found that the important aspects leading to advocacy included nurses and patients sharing a common humanity and the cultural milieu being one of care. Snowball concluded that a therapeutic relationship was fundamental to advocacy. Conclusions drawn from the literature are that advocacy was initially included into nursing practice at the time when nurses developed a sense of service more for their patients than for physicians. Little empirical knowledge has been produced on the concept of nursing advocacy even though nurses consider advocacy to be central to their career. It is an anomaly that the empirical articles concerning advocacy contain no mention of how advocacy is inculcated or how advocacy is learned. Thus, the purpose of this study is to describe how nurses learn the skill of advocating for patients. Study Design A Heideggerian hermeneutic phenomenological approach was

Causes of the 2008 Global Economic Crisis

Causes of the 2008 Global Economic Crisis Essay Topic: Outline the major arguments put forward to explain the emergence of the 2008 crisis. Discuss in detail the two that seem most relevant together with the supporting evidence about their validity The world economy witnessed its most dangerous crisis in 2008 since the Great depression in the 1930’s. The contagion, which began in the United States when the housing prices finally turned assertively downward and spread quickly to the entire financial sector in the U.S and then to other financial markets abroad through financial and trade linkage . The financial crisis prompted in the early 2006 when the subprime mortgage began to show an increasing rate of mortgage defaults which later increased higher than normal rate in the late 2007, and on September 15,2008, one of the biggest investment banks in the world, failed, Lehman Brothers (2008financialcrisis, 2015). This essay would look at the major factors that explains the emergence of the 2008 crisis and also critically discuss in details the two most relevant arguments with supporting information and data that proofs its validity. Various arguments were proposed to explain the emergence of the crisis, which are; capitalist instability, financial deregulation and innovation, debt and crisis and rising inequality. The financial crisis shows inherent instability of capitalism; John Maynard Keynes believed that it was necessary to use monetary and fiscal policy to tame instability because he sensed that the market economy was unstable, this system became the pillar after the Great Depression and was a success this success later was carried to extreme and became overgrown and highly wasteful. Financial capitalist revolted against higher rates of inflation in the 1980s by forcing government to adopt restrictive policies, especially tight monetary policy (this is higher interest rates) and the result was less inflation and a return to higher unemployment, this shows that government policies have affected the combination of unemployment and inflation at specific times. Milton Friedman later came up with the neoclassic al theory that states that the market economy should be kept free from government intervention and regulation to enable more efficiency and stability. This thinking has been carried too far by the Bush Administration of 2001to2008, which has sought to do away with regulations and allows securitization of debts and everything else imaginable, these workings of market was spread globally. It is however fair to say that what led to the financial crisis can be a grand experiment of global scale aimed at the creation of the laissez-faire ideal comprehended by the neoclassical school (Katsuhito, 2008). The financial liberalization is also considered as one of the main causes of an increased frequency and intensity of financial crisis, these deregulations has a potential negative effect on the financial stability. Although the evidence towards these effects is inconclusive for several reasons, it increases bank risk-taking in both developing and developed countries through different channels in both groups of countries. In the developed countries, increased bank competition is the main channel of bank risk but in the developing country increases in bank risk associated with increased bank competition is not found. However, research also indicate a different effectiveness of capital regulation, official supervision, and financial transparency for limiting bank risk-taking across countries, this essay would later focus on the financial deregulation and innovation to explain the emergence of the crisis with theoretical background and hypotheses to discuss the potential effects of finan cial liberalization on bank risk-taking. Household indebtedness has a cause and a long-run macroeconomic implications, this has grown in most considerably developed countries over the past 25years, sustaining consumption growth and contributing to the fall in the household saving rate. The rapid household indebtedness manifested in the USA, housing bubble started to burst in 2006 and fell about 25 percent from the peak so far after prices stopped to increase in 2006 and decreased in 2007. This decline was obvious that homeowners could no longer refinance when their mortgage rates were reset, this caused delinquencies and avoidances of mortgages to increase rapidly, especially among subprime borrowers. The percentage of mortgages in foreclosure tripled in the first quarter of 2006 to the third quarter of 2008 from 1 percent to 3 percent or at least thirty days delinquent more than doubled , from 4.5 percent to 10 percent. The delinquency and foreclosure rates are higher than that of the Great Depression which was 6.85 in 198 4 and 2002, the American dream of owning your own home turned into an American nightmare for millions of families. By 2009, a total of about 6 million mortgages are either in foreclosure or has already been foreclosed which is about 12 percent of all the mortgages in the United States, this means losses for lenders and it was estimated to be $1trillion or more. In addition to losses on mortgages, due to the weakness of the economy, there were also losses on other types of loans which was ranged up to another $1trillion, so total losses for the financial sector as a could be as high as $2trillion. It was also argued that rising inequality in the past three decades has led to political pressure for redistribution that eventually came in the form of subsidised housing finance and has been found in general to impede growth. Political pressure was applied so that low-income households who overall would not have qualified gotten enhanced access to mortgage finance. The subsequent lending boom made an enormous run-up in housing prices and empowered consumption to keep above stagnating incomes. The boom switched in 2007, prompting to the emergence of the 2008 crisis. Along the lines, this essay would further review evidence that suggest that unequal access to political impact produces unequal access to finance and eventually unequal opportunities, which can underpin any initial economic inequality. Inequality has blended much contention amongst economists due to its role in the economy, a critical number of economist have exhibited the implications created by rising economic inequality and its role in the current global financial crisis while different other economist reject this thought and also minimalizing the importance of inequality as a contributor by stating other factors that contributes to the crisis. Most developed countries have experienced a great increase in inequality in the last few decades, especially in the US where there has been a wide aggregation of wealth and capital amongst the top-earning bracket of society whilst the average workers have encountered a relatively small increment in real wages in connection to inflation and rising productivity. This has in turn increased household debts for low income earners in the economy due to the need of maintaining a comfortable living. Krugman (2013) believed and argued that these two phenomena are possibly related â€Å"Inequality is linked to both the economic crisis and the weakness of the recovery the followed†. Figure 1 shows the common trends in the share of total income amongst the high income earners in the US. The share of total income grew gradually from 1943 to 2008, although there has been a slight decline in shares over the period but the overall trend has been a significant increase. Going before the current financial crisis, the to 5 percent accomplished far more prominent increments than the next 5 percent, which income stagnated. Also, there is a sharp increment in the share of total income of the top 1 percent before the Great Depression and the current global financial crisis. In both cases, the share of total income reached roughly 24 percent within a year of the crisis that is 1928 and 2007 correspondingly. Following the financial crisis, both periods had a sharp decline in share. Wisman (2013) discovers that the rate of income increases for the first bottom 20 percentile was just 6.3 percent and 15.8 percent for the second bottom 20 percentile, Which is significantly lower than the top 1 percentile that witnessed a staggering increase of 228.3% and the to 20 percentile increased by 79.9%, wage stagnation is a clear evidence. Based on household debt, as a rate of GDP, there has also been a non-stop increase from third quarter of 2006 to third quarter of 2009 as seen in Figure 2. As the overall debt increases, whilst top 10 percent earners experience increasing earnings, this would inevitably result in an â€Å"ever-growing gap between the rich and the rest† (Krugman, 2013) However economist differs in their assessment of the inequality contribution towards the crisis, it was also argued how inequality affects access to finance. Another empirical study focuses on firms; firms reliably need to bribe officials to dodge regulatory harassment in developing countries (Berger and Udell, 1998). Access to financing can help overcome most barriers, as money is fungible. Recent evidence demonstrates the significance of access to finance for less established producers, Perotti and Volpin (2007) proofed that in a large study of entry rates across countries; better investor protection is indeed allied with larger average entry rates, and in addition with more firm density in sectors which depend all the more on external finance. This then shows that poor financial access is a major source of entry barriers. Their outcome indicates that poor investor protection is more probable in nations with poor political institutions and in countries with more economic inequality . Interestingly, they find that it is no longer significant once they present effective investor protection while the size of domestic capital markets subsidises to explain entry. Consequently individual access to finance is more dangerous for new entry than the general state of financial markets. Also, Firm data demonstrate that, in specifically affecting their growth, access to finance is top three barriers for growth, so it therefore affects smaller firms more compared to the larger counterparts. Estimations of the effects of absence of financing constraints propose that small, medium and large firms have grown slower by 10.7, 8.7 and 6.0 percent correspondingly in the period 1996–1999 (Beck et al., 2005a). This low growth suggests that absence of access to financing raises indirectly inequality. Financial deregulation and Innovation, the 2008 crisis has highlighted the limitations and hazards of financial innovation while dimming the light on its core benefits for an economy. The sole purpose is that complex financial instruments related with innovation were broadly used as vehicles in the credit expansion that prompted to the crisis (Sà ¡nchez, 2010). Mortgage securitizations during the housing bubble years did not diminish the information problem that neither are typical of credit transactions, nor edit it induce appropriate risk assessment. Moreover, innovation has had a critical and positive role in financial innovation, leading to the development of economic wellbeing. Hence provided that we reinforce sensible regulation to discourage excessive risk taking in the future, innovation can continue to benefit our societies (Sà ¡nchez, 2010). The most important conditions are those needed to abate possible causes of excessive leverage and risk taking. Notably, monetary policy should pursue its objectives and avoid any expansionary undue credit or assert price booms. Similarly, fiscal policy should make sustainability of financial institutions a priority without resorting to subsidies loan that may lead to risk taking. Regulation should focus on making financial system resilient to crises; there aim should be to align incentives toward responsible risk taking and moral hazard risks. It should be borne in mind that regulation is not a guarantee for protection. Rather, regulation should make customers and risk managers more demanding, as it does not eradicate the risk inherent in financial products. Regulatory and supervisory efforts should never crowd out the responsibility and due diligence of market participation. An analysis on monetary and fiscal policies in the US prior to the recent global crisis by Taylor (2009) focuses on Taylor Rule which examines the rate of growth and the level of interest rates. This rule explains that an increase in economic growth must be equalled by a subsequent increase in interest rates (Taylor, 1993). He stated that interest rate reduced in the 2001 recession, as it was expected to expected to rice back but then it became very low, which fuelled the housing boom and eventually resulted in a housing foreclosures. Interest rates stayed far too low as the US economy experienced economic growth (2009:166). The demand for houses would decline once the short-term interest rates increased back to its normal levels significantly, followed by a decrease in construction. Housing prices inflation declined. Delinquency and increases in foreclosures followed, which lead in â€Å"the meltdown in the subprime market and on all securities that were derivative from the subprim es† (Taylor, 2007:3). Essentially, government policies, rather than increases in inequality, were the source of the housing crisis and eventually the financial crisis. Cheap credit influx of capital from China into the United States was one reason, China’s capital surplus was the mirror image of the U.S. trade deficit, lots of dollars were sent to China in exchange for cheap good sold to the U.S consumers by the U.S corporations. The shift in which institutions hold mortgages, is a key reason that mortgages were made available so widely and with such little review of recipients. Financial Deregulation and Unchecked Financial â€Å"Innovation†. Initially, banks created mortgages and held them. In the current global crisis, banks and non-bank mortgage lenders created loans, but these loans was then sold to others. Investment banks sealed lots of mortgage loans into â€Å"Collateralized Debt Obligation† (CDOs) and then was sold to Wall Street, with an insurance of a steady stream of revenue from interest payments. These system was pretty much unregulated, no one took account of how sub-standard the loans were or more fundamentally, the certainty that huge numbers would go bad if and when the housing bubble popped, despite the fictional erudition of the investors involved (Weissman, 2011). In conclusion, the arguments presented in this essay explaining the emergence of the 2008 crisis which are capital instability, financial deregulation and innovation, debt and crisis and rising inequality, an also focused more on two arguments which are Financial Deregulation and Inequality in financial market. The financial crisis was avoidable, because this crisis was more or less due to human action and inaction, not by natural factors or computer models miscalculation. It obviously ignored warnings and failed to question the knowledge and manage developing risks within a system crucial to the well-being of the Citizens of the United States. References 2008financialcrisis.umwblogs.org,. Overview. N.p., 2015. Web. 21 Mar. 2015. B. Taylor, J. (2009). THE FINANCIAL CRISIS AND THE POLICY RESPONSES:AN EMPIRICAL ANALYSIS OF WHAT WENT WRONG. [online] Available at: http://www.nber.org/papers/w14631.pdf [Accessed 21 Mar. 2015]. Barba, A. and Pivetti, M. (2008). Rising household debt: Its causes and macroeconomic implicationsa long-period analysis. Cambridge Journal of Economics, 33(1), pp.113-137. Crotty, J. (2009). Structural causes of the global financial crisis: a critical assessment of the new financial architecture. Cambridge Journal of Economics, 33(4), pp.563-580. Caprio, G, Demirguc-Kunt, A and Kane E. J (2010) ‘The 2007 meltdown in structured securitisation’ The World Bank Research Observer, 25 (1): pp. 125-155 Moseley, F. (2012). The U.S. economic crisis. [online] Isreview.org. Available at: http://isreview.org/issue/64/us-economic-crisis [Accessed 21 Mar. 2015]. Katsuhito, Iwai. Global Financial Crisis Shows Inherent Instability Of Capitalism — The Tokyo Foundation. Tokyofoundation.org. N.p., 2008. Web. 22 Mar. 2015. Minsky, H. P. (1980) ’Capitalist financial processes and the instability of capitalism’ Journal of Economic Issues, 14 (2): 505-523 Krugman, P. 2013. Why Inequality Matters. [online] Available at: http://www.nytimes.com/2013/12/16/opinion/krugman-why-inequality-matters.html [Accessed: 14 Mar 2014]. Phillips, M. (2013). Americans Are Now Taking On More Debt Than At Any Time Since 2008. [online] The Atlantic. Available at: http://www.theatlantic.com/business/archive/2013/11/americans-are-now-taking-on-more-debt-than-at-any-time-since-2008/281537/ [Accessed 24 Mar. 2015]. Wisman, J. D. 2013. Wage stagnation, rising inequality and the financial crisis of 2008. Cambridge Journal of Economics, 37 (4), pp. 921945. Weissman, R. (2011). Deregulation and the Financial Crisis. [online] The Huffington Post. Available at: http://www.huffingtonpost.com/robert-weissman/deregulation-and-the-fina_b_82639.html? [Accessed 24 Mar. 2015]. Sà ¡nchez, M. (2010). Financial Innovation and the Global Crisis. IJBM, 5(11). Appendix Figure 1 – Shares of Total Income Accuring to Each Group in The US (Kenworthy and Smeeding, 2013: 36) Figure 2 – Total US Household debt balance (Phillips, 2013)

Cleopatra Essay examples -- essays research papers

Cleopatra Vll was born in 69 BC, in Alexandria, Egypt. Despite what people say today, that she was glamorous and beautiful, she was far from it. She is shown on ancient coins with a long hooked nose and masculine features. Although she was not beautiful she was clearly a very seductive woman, and she used this to further Egypt politically. She had a beautiful musical voice. It is also said that she was highly intelligent. She spoke nine different languages, and she was the first Ptolemy pharaoh who could actually spoke Egyptian.   Ã‚  Ã‚  Ã‚  Ã‚  She ascended the Egyptian throne after her father, Ptolemy Xll Auletes died in 51 BC. Cleopatra which was seventeen at the time and her brother Ptolemy Xlll, which was twelve, were married because of the terms of her fathers will. They then ruled Egypt together. In the third year of their reign Ptolemy’s advisers told him that he should rule Egypt by himself. So, because of this he drove Cleopatra into exile. Cleopatra then escaped to Syria. She then returned with an army. Ptolemy sent an army to meet with her. At this point, Julius Caesar of Rome arrived in pursuit of an enemy, who was seeking help from Ptolemy. Cleopatra had to roll herself up in a rug so that she wouldn’t get killed while entering Egypt. If she hadn’t hidden herself she would have been killed. When she unrolled herself in front of Caesar he fell in love with her right away.Caesar had to choose which of the Egyptian rulers to help keep the throne. Of course he chose Cleopatr a. He then became Cleopatra’s lover. In 47 BC Ptolemy Xlll drowned in the Nile while trying to escape, and Caesar then restored Cleopatra to her throne.   Ã‚  Ã‚  Ã‚  Ã‚  After her older brother Ptolemy Xlll was died, Cleopatra was then forced by custom to marry her youngest brother Ptolemy XlV, which was about eleven at the time. After Cleopatra and Ptolemy XlV were settled on their joint government basis, she and Caesar went on a two-month cruise on the Nile. It is said that it was then she became pregnant, and she later gave birth to a son. His name was officially Ptolemy XV Caesar, but he was popularly called Caesarion, which means â€Å"Little Caesar†. People say that Caesar was not really the father of Caesarion. Although the child strongly resembled Caesar, and so Caesar acknowledged him as his son. After the cruise Caesar then went back to Rome ... ... Cleopatra to arrange Antony's funeral. After the funeral she took to her bed, sick with grief. She wanted to kill herself, but Octavian kept her under close guard. One day he visited her and she flung herself at his feet, nearly naked, and told him she wanted to live. With Octavian's permission she visited Antony's tomb. Then she returned to her mausoleum, took a bath, and ordered a feast. While the meal was being prepared a man arrived at her monument with a basket of figs. The guards checked the basket and found nothing suspicious, so they allowed the man to give the basket of figs to Cleopatra. After she had eaten, Cleopatra wrote a letter, sealed it, and sent it to Octavian. He opened it and found Cleopatra's plea that he would allow her to be buried in Antony's tomb. Alarmed, Octavian sent messengers to alert her guards that Cleopatra planned to commit suicide. But it was too late. They found the 39-year old queen dead on her golden bed, with her maid Iras dying at her feet. Two pricks were found on Cleopatra's arm, and it was believed that she had allowed herself to be bitten by an asp that was smuggled in with the figs. As she had wished, she was buried beside Antony.

Product Positioning in the Market

ISSN 1392-2785 ENGINEERING ECONOMICS. 2008. No 1 (56) COMMERCE OF ENGINEERING DECISIONS Theoretical Aspects of Product Positioning in the Market R ta Ostasevi i t Kauno technologijos universitetas K. Donelai io g. 73, LT-44029, Kaunas The article consists of fourteen parts, starting with the introduction where the novelty, the problem of the research, the object of the research, the purpose of the research and the research methods are described.The purpose of the article is systemization and thorough description of the knowledge and information (found in a large number of sources) about the positioning concept, its position in the STP model, coherent description of the product positioning process steps as recommendations for successful product positioning process accomplishment. It is obvious that to be successful a product must occupy an explicit, distinct, and proper place, in the minds of potential and existing consumers, relative to other rival products on the market. Product pos itioning is the tool to achieve the above mentioned result.The article analyses how the product should be positioned on the market. The second part of the artic conceptions of product positioning in the market. Those include: Etzel, Walker, Stanton (1997), Ries and Trout (1986), Kotler (2006), Armstrong (2006), Bhat (1998), Fill (2006), Ferrel (1997), Lamb, Hair, McDaniel (2004), Boone and Kurz (2001). The third part defines the basement of product following parts: segmentation, targeting and positioning. The fourth part describes product positioning steps, interpreted by different scholars.There are two samples of product positioning process given (by Hooley (2004) and Hutt, Spech (2004)) and a model created by the authors of this article. The seventh part, identification and analysis of competitive products in the market, describes the best means how to distinguish competitive products, different levels of competition. The eighth part, identification of determinant attributes and measuring their significance to the user, reveals the techniques for selection of determinant attributes and criteria for successful determinant attributes.The ninth part, identification of current position of the product and other competing products according to determinant attributes, shows possible ways of carrying out this product positioning process stage. The tenth part, composition of the positioning map, reveals the process of their creation and provides reasons why it is such a powerful tool for examining the positions of products. The eleventh part, the determination of the desired position of the product, speaks about the ideal position of a product and where companies want to position their products (the desired position).The twelfth paragraph, called the selection of positioning or repositioning strategy, reveals possible positioning strategies proposed by various authors, repositioning strategies, presented by Doyle, Stern (2006), possible reasons of inadequate positio ning. The thirteenth part, creation of the positioning statement, discusses the three models of creation of product positioning statement: X-Y-Z model, I-D-U model, and a-b-e model. The last part consists of conclusions on theoretical studies of product positioning process. Keywords: product positioning, product positioning teps, determinant attributes, positioning map, positioning and repositioning strategy, positioning statement. Introduction There is no product in the world that does not have a position. Product positioning is about visibility and recognition and what product represents for a buyer. In markets where the intensiveness of rivalry and competition are increasing and buyers have a greater intrinsic values become critical. An offering with a clear identity and orientation to a needs will not only be purchased, but can warrant a larger margin through increased added value.Numerous organizations are trying to manage their positions occupied by their products and are usin g different positioning strategies to move to new positions in consumers minds and so generate an advantage over their competitors. Earlier positioning was very important in markets that are very competitive and where mobility barriers are relatively low. Nowadays these market characteristics can be applied almost to every industry or business, and to any economy. No product, of those which have survived, can be imagined without clear, distinct and intensive positioning.It is vivid, that for a successful product in the market good quality and well known brand are not enough. The product must occupy an explicit, distinct, and proper place, in the minds of potential and existing consumers, relative to other rival products on the market. Reaching (or not reaching) that desirable position in the minds of consumers is the result of successful (or not successful) positioning. The article analyses how the product should be positioned on the market. The object of the research: product posit ioning in the market.Purpose of the research: to systemize and thoroughly describe the knowledge and information (found in a large number of sources) about the positioning concept, its position in the STP model, coherently describe the product positioning process steps as recommendations for successful product positioning process accomplishment. Research methods used: Conducting theoretical studies of positioning in the market, the method of comparative analysis and systematization of scientific literature were used.Concept of product positioning There is a great number of different definitions of positioning in scientific literature of marketing. The concept of positioning seeks to place a product in a certain rspective buyers. Marketers offerings from those of competitors and to create promotions that communicate the desired position. Boone and Kurz (2001) Scientists Etzel, Walker and Stanton (1997) refer to a product and to differentiate (position) it in a favorable way from simi lar products. Ries and Trout (1986) distinguish from all other marketing theoretics, stating that positioning is not what is done to a product.Positioning is what you do to the mind of the prospect. The same authors indicate that positioning starts with a product. A piece of merchandise, a service, a company, an institution, or even a person. However, Kotler (2006) defines positioning as the act of designing the upies a distinct and valued position in the target consumers mind. Scholars Kotler, Armstrong (2006) verify that market positioning is arranging for a product to occupy a clear, distinctive, and desirable place, in the minds of target consumers, relative to competing products.Thus, marketers plan positions that distinguish their products from competing products and give them the greatest strategic advantage in their target markets. The purpose of positioning is to create a unique and favorable image in the minds of target customers, Bhat (1998). The author Fill (2006) states , that positioning, therefore, is the natural conclusion to the sequence of activities that constitute a core part of the marketing strategy. Market segmentation and target marketing are prerequisites to successful positioning.Product positioning refers to the decisions and activities intended to create and maintain a certain concept 1997). Positioning is developing a specific marketing mix to brand, product line, or organization in general (Lamb, Hair, McDaniel 2004) perceptions of a products attributes relative to the attributes of competitive products. Buyers make a large number of purchase decisions every day. To avoid constant reevaluation of numerous products, buyers tend to group, decisions. Rather than allowing customers to position products independently, marketers must try to influenceThe steps of STP model The foundation of positioning theory is made of one of the most important postulates of the science of marketing. extremely diverse and that a the postulate it is simpl e to define the essence of the STP model: to present the product to those consumers, who want it and are able to acquire it. The first two steps of the STP model serve to find and define the desired consumer, and positioning serves for placing the product in the desirable position in the minds of target consumers.Scholars Grancutt, Leadley and Forsyth (2004) thoroughly describe the STP model steps in the table below Table 1 The STP model steps Segmentation * Choose variables for segmenting market * Build a profile of the segments (sub-segments) * Validate emerging segments Targeting * Decide on targeting strategy * Identify which and how many segments should be targeted Positioning * Understand consumer perceptions * Position products in the mind of the consumer * Design appropriate marketing mix to communicate positioning Source: Grancutt, Leadley, Forsyth (2004)Product positioning steps Scholar Winner (2007) has a distinct view on product positioning decisions; he emphasizes custo mer decision making process as the most important issue in product positioning steps. According to the scientist, marketers have to answer the following questions when positioning the product What dimensions do consumers use to evaluate product offerings in the industry or category? How important is each of these dimensions is in the decision making process? How do you and competition compare on the dimensions? What decision processes do the customers use?The author Hooley (2001) determines these stages of product positioning process: Table 2 Product positioning steps Identification of competitors Singling out decision making attributes Evaluation out of decision making attribute significance Identify the determinant attributes and measure their significance to the user Product positioning steps Identify and analyze competitive products in the market Table 4 Identification of competitor position according to the most important attributes Identify the current position of the product and other competing products according to determinant attributesIdentification of consumer needs Preparation of a consumer map Selection of the desired position Selection of positioning strategy Source: Grancutt, Leadley, Forsyth (2004) Compose the positioning map Determine the desired position of the product Select positioning or repositioning strategy Create the positioning statement Scientists Hutt, Spech (2004) suggest the following steps in the product positioning process: Table 3 Product positioning steps Identify the relevant set of competitive products Identify the set of determinant attributes that customers use to differentiate among options and determine the preferred choiceIdentification and analysis of competitive products in the market Drawing positioning frames for a product, category membership should be determined first, i. e. other products that compete in the same market and can serve as substitutes. The best considered means for determination is allows collecting a large amount of useful data, which is easily systemized, adapted, processed statistically. One of the main advantages of consumer survey is the anonymousness. Deep interview can be also used to determine the rival products in the market, but due to larger time and financial costs is used seldom.Scientists Hooley, Saunders, Piercy (2006) state that competition can take place in the following levels: Competition with products with analogous qualities Competition in the same product group Competition with other products that satisfy the same or very similar consumer demand Competition in the same consumer demand level As mentioned above it is vitally important not only to determine all products on the same shelf, but also determine the rivals to the whole shelf. Identification of determinant attributes and measuring their significance to the userCollect information from a sample of existing and potential customers concerning their ratings of each product on the determinant attribute s offerings for each market segment Examine the fit between preferences of market segments and current position of product Select positioning or repositioning strategy Source: Hutt, Spech (2004) Concentrating all discussed product positioning models the authors of this article propose the following algorithm of positioning process steps.After the identification and analysis of competitive products in the market, determinant attributes should be identified and their significance to the user should be measured. According to Aaker, (2005) determinant attributes define not only the products benefits and value to the user, but also associations with the product consuming process and with the consumer himself. The authors Hooley, Saunders, Piery (2006) consider a qualitative Determination of the desired position of the productIdentification of the current position of the product and other competing products according to determinant attributes Selection of positioning or repositioning stra tegy Composition of the positioning map It is important to mention, that the above mentioned strategies are not discrete and usually are just pats of complex hybrid strategies, used by marketers. Sometimes, changes in the competitive environment force marketers to repositi position it holds in the minds of consumers relative to the positions of competing products.Scientists Doyle, Stern (2006) suggest the following repositioning options (the first two are real repositioning strategies, the rest can be considered psychological): Introduce a new brand Change existing brand Alter beliefs about the brand Alter beliefs about competitive brands Alter attribute importance weights Introduce new or neglected attributes Find a new market segment Not only changes on the market lead to a demand for a new repositioning strategy.Very often the product fails because of marketers initial positioning mistakes. Brooke (1994) states that a product may be inadequately positioned for three reasons: The segment in which it is targeted might have become unattractive because it is too small, declining, too competitive or otherwise unprofitable. Positioning might be inadequate because the quality and features that the product offers do not appeal to the segment to which it is targeted. igh to allow it to be priced competitively. Scientists Grancutt, Leadley, Forsyth (2004), Kotler (2006) indicate four main risky product positions on the market: underpositioning, overpositioning, confused positioning and doubtful positioning: Table 5 Risky positions Potential risk Underpositioning Comment Some companies discover that buyers have only a vague idea of the brand and the features/benefits of that brand.Customers may not be aware of anything particularly special about the brand Customers may have too narrow a view of the brand. Therefore a consumer might think that a particular glass company, for example, only produces luxury items that retail at high prices. However, it may produce a varie ty of cheaper standard glassware. Customers could be confused about the position of the brand within the marketplace. This confusion may result from the company making too many positioning too frequently.Customers may find it hard to believe the claims made by the company about its brand in view of benefits, the price and the name of the manufacturer. Source: Grancutt, Leadley, Forsyth (2004) This process is probably the most laborious and difficult element positioning implementation steps. Scholars Capon, Hulbert (2001) define the creation of positioning statement as a complex, creative, and highly interactive process, often involving many cut-and-try attempts, before the satisfactory result is achieved.Clear positioning statements have major value. For example, one of the most common complaints advertising companies make about their clients is that they have not clarified their strategies. Although positioning statements are not advertising messages, they provide excellent difficu lty. According to Kalafatis, Tsogas, Blankson (2000) positioning statements play a vital role in helping to guide rts in the marketplace, they are both crucial internally and externally.Scientists Rossiter, Piercy (1997) define the following models for product positioning statement creation: X-YZ macromodel I-D-U mezomodel A-b-e micromodel Creating positioning statement according to the X-YZ model, a marketer should decide on the following issues: nded target audience (Y) product category (X) what benefit (benefits) does the product bring to consumer (Z) Any kind of advertising attempts should emphasize: the benefit to the consumer, which should be unique emotions. he emphasized benefit must be important to the whole product category (I) not mention at all or forewarn consumer of possible product weaknesses (D). Conclusions Having completed the theoretical studies of product positioning in the market the following conclusions can be made: Positioning plays a key role when reaching t he desired place in the mindsets of potential and existing consumers. Most scientists of the field of marketing define product positioning as arrangements for a product to occupy a clear, distinctive, and desirable place in the minds of target consumers, relative to competing products in the market.The position of a product is formed by products attributes relative to the attributes of competitive products Product positioning is an inseparable and most important part of the STP model. If the first two steps (segmentation and targeting) contain flaws or are inadequately or incompletely performed, successful product positioning is doomed to fail. Summarizing the opinion of various scholars, it is obvious that product positioning is a complex, Overpositioning Confused positioning Doubtful positioningCreation of the positioning statement From the research data obtained in the first steps of product positioning process and the marketing strategy developed, it is necessary to formulate a positioning statement that is in tune with the promotional objectives. continuing and chain process. While positioning a product marketers should at least (there can be more) go through the following steps: 1. identify and analyze competitive products in the market, 2. identify the determinant attributes and measure their significance to the user, 3. select positioning or repositioning strategy, 4. ompose the positioning map, 5. determine the desired position of the product, 6. identify the current position of the product and other competing products according to determinant attributes, 7. create positioning statement. References 1. 2. Aaker, D. A. Strategic Marketing Management. New York: The Free Press, 2005. Arora R. Product positioning based on search, experience and creedence attributes using conjoint analysis // Journal of product and brand management, Nr. 5, 2006. Bhat, S. Symbolic and functional positioning of brands / S. Bhat, S. Reddy //Journal of Consumer Marketing, 1998, No 1, p. 2-43. Boone, L. Contemporary marketing 10th edition/ L. Boone, D. Kurtz. Harcourt, 2001. Brooksbank R. The anatomy of positioning strategy. // Marketing intelligence and planning. 1994, No. 4, Capon, N. Marketing Management / N. Capon, J. M. Hulbert. Upper Saddle River, 2001. Dik ius, V. Marketingo tyrimai: teorija ir praktika. Vilnius, 2006. Doyle, P. Marketing management and strategy Fourth edition. / P. Doyle, Ph. Stern, Harlow, 2006. Etzel, M. Marketing 11th edition / M. Etzel, B. Walker, W. Stanton. New Jersey, 1997. 24. intelligence and planning, No. 5, 2002. 25. Pranulis, V.Marketingo tyrimai / Vilnius, 1998. 26. Ries, A. Positioning: The Battle for Your Mind / A. Ries, J. Trout. New York: McGraw-Hill, 1986. 27. Rossiter, J. Advertising Communications and Promotion Management / J. Rossiter, L. Piercy. New York: McGraw hill, 1997. 28. Sheinin, D. A. Positioning brand extensions: implications for beliefs and attitudes // Journal of Product & Brand Management, 1998, No 2. 29. Winer, R. S. Marketing Management. Third edition / Upper Saddle River, 2007. R ta Ostasevi i t Prek s pozicionavimo rinkoje teoriniai aspektai Santrauka Pasaulyje nerasime prek s, kuri netur t pozicijos.Prek s pozicija yra tai, kaip pirk jas suvokia prek pagal tam tikrus apsisprendimo tos pa ios kategorijos preki . Prek identitetu ir orientacija potenciali ar esam pirk j norus ne tik bus noriai perkama, bet ir gali garantuoti didesnius pelnus, kadangi yra sukuriama didesn prid tin vert . Dauguma organizacij bando valdyti savo preki vairias pozicionavimo strategijas, kad patekt naujas (norimas) pozicijas potenciali ar esam pirk j galvosenose ir taip susikurt ias prekes. Anks iau pozicionavimas buvo laba jimo barjer charakteristikos gali b verslui. N ti ir gana intensyvaus pozicionavimo.Tyrimo problema: savaime suprantama, kad s kmingai prekei rinkoje geros kokyb turi ir tinkam viet esam ir potenciali vartotoj galvosenoje. Norimos pozicijos vartotoj galvosenoje pasiekimas (arb a nepasiekimas) yra s kmingo (ar nes kmingo) pozicionavimo rezultatas. tur t b ti pozicionuojama rinkoje. Tyrimo objektas: prek s pozicionavimas rinkoje. Tyrimo tikslas: iai informacij apie prek s pozicionavimo koncepcij viet s rinkoje, kaip rekomendacijas s kmingai gyvendinti prek s pozicionavim rinkoje. Tyrimo metodai: atliekant teorin prek s pozicionavimo rinkoje tyrim , naudota sistemin bei lyginamoji mokslin s literat ros analiz .Prek s pozicionavimo koncepcija: Mokslin je marketingo literat roje galima rasti labai daug skirting prek s pozicionavimo rinkoje apibr . Boone ir Kurtz (2001) pozicionavimo koncepcij apib dina kaip prek s traukim tam tikr viet potenciali pirk j galvose. Autoriai Etzel, Walker ir Stanton (1997) marketing apib dina kaip vadybinink sugeb jim atkreipti vartotoj d mes prek ir palankiai diferencijuoti (pozicionuoti) j tarp kit preki . Jungtini Amerikos Valstij mokslininkai Ries ir Trout (1986) kit marketingo teoretik , teigdami, kad pozicionavimas vertinti ir suprasti savo ir konkurent preki pozicij prek s rinkoje.Pozicionavimas n ra tai, k darome prekei, tai – kaip veikiate potencialaus pirk laiko ir k rybiniu s, paslaugos, mon s ar iau pozicionuojant nedaroma Tuo tarpu Kotler (2006) teigia pinimas, kad prek , atskir ir norim viet i preki tikslini vartotoj mintyse. Apibendrinant – prek s pozicija rinkoje yra vartotojo suvokimas apie prek s atributus, palyginant juos su konkuruojan ios prek s atributais. Kiekvienas pirk jas kasdien daro daug ir vairi apsisprendim pirkti. nuolatinio preki jai paprastai prekes grupuoja, arba pozicionuoja savo m stysenoje, tam, kad supaprastint ir sutrumpint savo sprendimo pirkti pri mimo proces .Kad pirk jai nepozicionuot preki bandyti veikti pirk j suvokim apie prek . 3. 4. 5. 6. 7. 8. 9. 10. Ferrel, P. Marketing 10th edition / Boston, 1997. 11. Fill, Ch. Marketing communications: engagement, strategies and practice / Harlow, 2006. 12. Grancutt, J. Marketing: essential principles, new rea lities / J. Grancutt, P. Leadley, P. Forsyth. London, 2004. 13. Holley, G. Market -Focused resources, competitive positioning and firm performance / G. Holley, G. Greenley, J. Fahy and J. Cadogan //Journal of Marketing Management,2001, No 5/6, p 503-520. 14. Hooley, G. Marketing strategy and competitive positioning / G. Hooley, J.Saunders, F. N. Piercy. Prentice Hall, 2005. 15. Hutt, M. D. Business marketing management. 8th edition /M. D. Hutt, T. W. Spech. Prentice Hall, 2004. 16. Janonis, V. Brand Image Formation / V. Janonis, R. Virvilait // 78-90. 17. Kalafatis S. P. , Positioning strategies in business markets / S. P. Kalafatis, M. H. Tsogas, C. Blankson // Journal of business and industrial marketing. No 6, 2000 p. 416-437. 18. Knox S. Positioning and branding your organization // Journal of Product and Brand management, Nr. 2, 2004. 19. Kotler, Ph. Marketing management 12th edition / Ph. Kotler, K. L. Keller. Upper Saddle River, 2006. 20. Kotler, Ph.Principles of marketing: 6 th edition / Ph. Kotler, Armstrong, G. New Jersey, 1994. 21. Kotler, Ph. Rinkodaros principai / Ph. Kotler, G. Armstrong, J. Saunders, V. Wong. Kaunas, 2003. 22. Kotler, Ph. A framework for marketing management. Third edition. / Ph. Kotler, K. L. Keller. Upper Saddle River, 2007. 23. Lamb, W. Jr. Marketing. 7th edition / W. Lamb, Jr. , W. Hair. Jr. , C. McDaniel. Thompson south Western, 2004. Pozicionavimo pagrind postulat sudaro vienas svarbiausi marketingo s skirtingi, ir prek absoliu iai vardyti STP modelio naudojimo prasm potencialiai jo norintiems ir j galintiems vartotojams prek pasi lyti?Tam naudojami pirmieji du STP modelio s rinkos nustatymas. Tik po to prek gali b ti pozicionuojama – nustatoma jos pozicija tikslini vartotoj galvosenoje. tai nuomoni apie konkuruojan ias prekes (preki pozicij pasirinktos grup s asmen s mon je schema (Pajuodis, 2000). stymo pozicionavimo strategijas, mon nustato savo viet rinkoje vartotoj ir konkurent sti d l vartotoj grupi (segment ), kurioms bandys daryti poveik , ir kartu d l savo veiklos profilio, kuris patenkint min t vartotoj segment reikalavimus (tikslin s rinkos strategija). s irstomas etapais.Skirtingi autoriai pateikia skirting etap skai i , skiriasi ir j daugelio mokslinink si lomus prek straipsnio autor s pateikia tok j skai i konkuruojan i preki ; apsisprendimo atribut identifikavimas ir j vertinimas; esamos prek s pozicijos nustatymas; lapio suk rimas; norimos pozicijos rinkoje nustatymas; pozicionavimo arba perpozicionavimo strategijos parinkimas; pozicionavimo teiginio suk rimas. Konkuruojan i preki pozicionavimo r mus prekei, pirmiausia reikia nustatyti nario kategorij , kitas prekes, kurios konkuruoja su preke ir gali b ti jos pakaitalai.Geriausias b ias prekes yra kiekybinis tyrimo apklausa, nes , kuris paprastai respondent ias prekes, galima naudoti ir giluminio interviu metod , ta laiko s naudas ir efektyvum , patogiau atlikti vartotoj apklaus . G. J. Hooley, J. A. Saunders ir N. F Piercy (20 06) teigia, jog iomis prek mis; Konkurencija preki grup je; poreik Konkurencija su kitomis t pat tenkinan iomis prek mis; Konkuruoti to paties poreikio lygmenyje. Taigi nustatant konkurentus svarbu ne tik identifikuoti visas prekes, esan ias toje pa ioje parduotuv s lentynoje, bet ir nustatyti, kas konkuruoja su visa lentyna. teikiami naudos aspektai yra tinkami vartotojams. Anot D. A. Aaker (2005), atributas s savybes ir naud vartotojui, bet ir asociacijas su prek s vartojimu ir vartotoju. Kit mokslinink – (G. J. Hooley, J. A. igimu, atributus geriausia yra grup . Pasak identifikuoti naudojant kokybin tyrimo metod V. Dik iaus (2006) tam gali b ti naudojamos tokios projekcin s asociacijos, testas, temos suvokimo testas, vaidmen vaidinimas. Atrinki atributai bus vertingi tik t pozicionavimo instrumentas, skirtas tiksliai vizualiai apibr vietoje pagal psichologinius veiksnius yra mon s prek s, palyginti su prek mis.Norint nustatyti, kaip skirtingi preki pasi lymai yra suvokiami rinkoje, turi b ti numatomi pagrindiniai prek s atributai, pagal kuriuos suvokiama prek kaip tokia. Labai didel rezultatas) turi b rim . Tolesn l kes ius bei pirmum , ir kaip j plane atrodo prek su savomis savyb mis. Tam tikslui pasiekti ir sudaromas lapis. lapyje yra tas, kuris reprezentuoja labiausiai apsisprendimo atribut kombinacij ideali prek . mon s pasirenka norim savo prek s pozicij kuo ar iau idealios prek s pozicijos. augelis mokslinink (Fill, 2006; Kotler, 2007; Armstrong, 2004; Doyle, Stern, 2006) s pozicionavimo rinkoje Pagal prek s savybes; Pagal prek s teikiam naud ; Pagal vartojimo b d ar situacij ; Pagal vartotoj ; Pagal konkurent ; Pagal preki grup ; Pagal kokyb ar kain ; Pagal kult rinius simbolius ar kilm . Svarbu pamin ra diskre tiesiog dalys sud ting hibridini strategij , kurias pozicionuodami prekes rinkoje, naudoja marketologai. 1. X-YZ makromodelis; 2. I-D-U mezomodelis; 3. a-b-e mikromodelis.Juose nurodoma, kas yra pozicionuojama, kam tai yra skiriama, kas turi b ti pabr Atlikus teorin prek s pozicionavimo rinkoje studij , Pozicionavimas yra svarbiausias instrumentas norint pasiekti norim prek s pozicij esam ir potenciali vartotoj galvosenoje. Dauguma marketingo srities mokslinink prek s pozicionavim rinkoje apibr pinim , kad prek , atskir ir norim viet i preki tikslini vartotoj mintyse. Prek s pozicija formuojama per prek s atribut suvokim , lyginant su konkuruojan iomis prek mis. Prek s pozicionavimas yra neatskiriama ir pati svarbiausia STP modelio dalis.Jei pirmi STP mode ar nepilnai, s kmingai pozicionuoti prek s rinkoje nepavyks. Apibendrinant daugelio mokslinink nuomones, akivaizdu, kad prek s pozicionavimas rinkoje yra sud tingas ir t stinis procesas. Pozicionuodami prek gali b 1) Konkuruojan i preki ; 2) Apsisprendimo atribut identifikavimas ir j vertinimas; 3) Esamos prek s pozicijos nustatymas; 4) lapio suk rimas; 5) Norimos pozicijos rinkoje nustatymas; 6) Pozicionavimo arba perpozicionavimo strategijos parinkimas; 7) Poz icionavimo teiginio suk rimas. prek s pozicionavimas, prek s pozicionavimo etapai, lapis, pozicionavimo ir perpozicionavimo strategija, pozicionavimo teiginys. rieinamumas, pelningumas. Svarbu pateikti atribut , kurio nesi lo konkurentai, arba atribut pateikti specialia forma. nusta ius vartotoj apsisprendimo atributus, reikia numatyti, kaip pagal juos vartotojai vertina prek ir konkurent prekes. Tam geriausiai tinka kokybiniai vertinti prek ir konkurent prekes pagal svarbiausius apsisprendimo technikas, kurias V. Pranulis (1998) rio matavimo vertinimo skal s, Likerto (sumini vertinim ) skal , semantin diferencialin skal , Stapel skal vertinimo skal , fiksuotos sumos skal r , por pasirinkimo skal . The article has been reviewed.

History of Chines Opera and its effect on World Music Essay

The search for creativity and originality is deeply rooted in human nature such that it represents an inescapable and defining requirement of the human being. Since in man’s creative restlessness beats and pulsates what is most deeply human- the search for knowledge. A major issue in the history of china is its opera Extolling the great the importance of opera, it could be said that the Chinese by nature desire opera. Thus, making opera their delight and links it with their quest for survival. Opera can therefore be said to be ontological to them or the existentialist parlance, it is part of their existentiality since man for them is condemned to creative works and performance. To Elucidate more on the History of Chinese opera and its effect on world music is why I considered the topic â€Å"An analytical exposition on the history of Chinese opera and its effect on world music† very pertinent as an effort in enriching our human culture and our existence. My goal in this study is not to probe into the nature of Chinese opera but, to evolve and analytical exposition on its history and how it has imparted an effect on world music. The Concept of Opera: An opera is a staged dramatic work that is entirely sung. However, there are many exceptions to this rule. There are operas in which the actors sing in between spoken dialogue, and others that are semi-staged. Some operas are constructed with action scenes called recitative. Personal commentary or scenes involving inner thoughts and emotions are called arias. An aria is a song in which a character may share his or her feelings with the audience and fellow characters. Occasionally this is done in an ensemble with two or more singers and then the aria becomes a duet, trio, quartet, etc. epending on the number of singers involved. Composers used recitative to advance the story while arias, duets, trios, and quartets often were comments on the action. In most modern opera, composers no longer use the structure of recitative and aria, but blend the two styles together to create a more realistic picture of continuous drama. Characters in opera are developed by the composer and given certain voices to best illustrate their personality and role. Opera is thought to be the single greatest art form because it combines many artistic disciplines into one. The Nature of Chinese Opera; a Historical Survey: Chinese traditional opera is a comprehensive performing art which combines singing, music, dialogue, acrobatics, martial arts, and pantomime. It represents the culmination and distillation of two thousand years of Chinese civilization. A traditional form of stage entertainment, weaving together elements of mime, dance, song, dialogue, swordplay, and acrobatics into one fluid continuous flow. Gestures, movements and expressions incorporated within each performer’s script come together to bring forth an impressive performance. In contrast to Western stage entertainment, which is subdivided into different categories such as opera, drama and sketches, Chinese opera has remained faithful to its original format over the centuries. By doing away with three-dimensional stage props and complicated backdrops found in Western opera, Chinese opera conveys the idea of time and space to the audience through the acting of performers. This simple and flexible technique is called â€Å"imagined time and space† in Chinese operatic terminology. The acting, however, is not mere imitation of movements in daily life. Instead, it has been perfected to bring out just their essentials, making them highly-stylize and rhythmic dancing movements. Such acting is described in Chinese stage language as â€Å"stylized formula†. In addition, Chinese opera has specific costumes, facial make-ups, musical motifs and recitations to represent each character in the series of characters known as Xingtous. All this, plus imagined time and space and stylized acting, has enabled the story to rise above real life and create a strong dramatic atmosphere with distinct operatic effects. The history of Chinese opera dates as far back as the third century, simple plays were performed as part of court entertainment. In the twelfth century, during the Southern Song Dynasty (1271-1368). The Yuan zaju is a landmark in the development of traditional drama. It took social life as its main subject matter and was very popular at that time. Guan Hanqing is considered the greatest Yuan dramatist. One of his plays, The Wrongs Suffered by Dou E, is still appreciated by today’s audiences. In the later years of the Yuan Dynasty, Yuan zaju was gradually replaced by nanxi, a kind of southern opera. By the middle Ming Dynasty, a combination of Yuan zaju and nanxi, known as poetic drama, appeared. The Romance of drama, was written by Tang Xianzu who is considered the â€Å"Chinese Shakespeare During the late Qing Dynasty, a new type of traditional drama-Beijing Opera-came into being. In 1790, some troupes of Auhui Opera went to the Imperial Palace in Beijing to offer birthday congratulations to the emperor and other members of the royal family. They remained in Beijing and performed for the ordinary citizens. Because of their efforts to learn artistic techniques from other local operas and to the taste of the Based on Anhui Opera, Beijing Opera, Beijing Opera took shape as an independent opera form between 1840 and 1860. Having incorporated the merits of many other local dramas, Beijing Opera not only appeals to Chinese audiences but is warmly received by people all over the world. In the course of the development of the development of Chinese traditional opera, mutual borrowing has taken place among various types of local opera and new forms throughout have appeared continually. Recent surveys show there are 368 different forms of opera the country. Each variety takes its name from the place where it originated and is popular. The use of local dialects and unique melodies distinguish the different types of opera. Among the best known forms are Beijing Opera (actually a national form), Pingju (popular in the north), Shaoxing opera (popular in Zhejing Province and Shanghai), Yuju (a kind of Henan Opera), Kunqu (Kunshan Opera, popular mainly in Jiangsu Province), Qinqiang (Shaanxi Opera), Chuanju (Sichuan Opera), Hanju (Hubei Opera), and Yueju (Guangzhou Opera). Features of Chinese Opera and World Music;   A Synthesis:  China is the home of one of the oldest civilizations in the world, and is also home to the earliest musical scale in recorded human history. For ages, Chinese music has been seeking a type of spiritual release, a doorway to vitality. It is like looking for spirituality with a unique dignity of its own. Now, we are starting to see the religious sounds heard from the pious and faithful people throughout Tibet slowly being infused into the beautiful music we hear everyday, bringing us a quiet, serene peace of mind, as it does not strive to be real in its physical presentation, since it is more to instruct than to amuse.

A Journey With Breast Cancer Essays - Breast Cancer, Mammography

A Journey With Breast Cancer Essays - Breast Cancer, Mammography A Journey With Breast Cancer A Journey with Breast Cancer What is Cancer? The body is made up of many types of cells. Normally, cells grow and divide to produce more cells only when the body needs them. This is an orderly process which keeps the body healthy. Sometimes cells keep dividing when new cells are not needed. They may form a mass of extra tissue called a growth or tumor. Benign tumors are not a threat to life but malignant tumors are cancer. Cells in these tumors can invade and damage nearby tissues and organs. The fear is that cancer cells can break away from a malignant tumor and enter the bloodstream or lymphatic system. That is how breast cancer spreads and forms other tumors in the body. The spread of cancer is called metastisis. (Dollinger, Rosenbaum and Cable, 1991). Understanding the breasts Each breast has 15 to 20 overlapping sections called lobes. There are many smaller lobules, which end in dozens of tiny bulbs that can produce milk. The lobes, lobules and bulbs are all linked by thin tubes called ducts. These ducts lead to the nipple in the center of a dark area of skin called the areola. Fat fills the spaces around the lobules and ducts. The breast does not have muscles tissue but muscles lie under each breast and cover the ribs. Each breast contains blood vessels and vessels that contain lymph. The lymph vessels lead to small bean shaped organs called lymph nodes. Clusters of lymph nodes are found near the breast under the arm, above the collarbone and in the chest. They are also found in other parts of the body. (Dollinger, Rosenbaum and Cable, 1991). Types of breast cancer According to Dollinger, Rosenbaum and Cable (1991), the most common type of breast cancer begins in the lining of the ducts It is called ductal carcinoma. Lobular carcinoma arises in the lobules. They explain that when breast cancer spreads outside of the breast, cancer cells are often found in the lymph nodes under the arm. If it reaches these nodes it may mean that cancer cells have spread to other parts of the body, other lymph nodes or other organs. It may have spread to the bones, liver or lungs. When cancer spreads, it is called metastatic breast cancer. The median duration of survival for women with metastatic disease is two to three years. Malignant cells are transported via the lymphatic system. Distant metastasis occurs when the cancerous tumor cells break away from the primary tumor and spread to other sites in the body. (McEvilly and Hassey, 1998). Risk factors for breast cancer According to the National Cancer Institute (1999), research has shown that the following conditions place a woman at increased risk for breast cancer: Personal history of breast cancer - Women who have had breast cancer face an increased risk of getting breast cancer again. Genetic alterations - Changes in certain genes (BRCA1, BRCA2, and others) make women more susceptible to breast cancer. In families in which many women have had the disease, gene testing can show whether a woman has specific genetic changes known to increase the susceptibility to breast cancer. Family history- A woman's risk for developing breast cancer increases if her mother, sister, daughter or two or more other close relatives, such as cousins, have a history of breast cancer, especially at a young age. Certain breast changes - Having a diagnosis of atypical hyerplasia or lobular carcinoma in situ (LCIS) or having had two or more breast biopsies for benign conditions may increase a woman's risk for developing cancer. Breast density - Women age 45 and older whose mammograms show at least 75 per cent dense tissue are at increased risk. Dense breasts contain many glands and ligaments, which makes breast tumors difficult to see and the dense tissue itself is associated with developing breast cancer. Radiation therapy - Women whose breasts were exposed to radiation during their childhood, especially those who were treated with radiation for Hodgkin's disease, are at an increased risk. Late childbearing - Women who had their first child after the age of 30 have a greater chance of developing breast cancer than women who had their children at a younger age. Early menstruation - Women who

7 Strategies for Getting a Raise

7 Strategies for Getting a Raise No one ever wrote a song about performance review time, calling it the â€Å"most wonderful tiiiiime of the year.† Nobody loves it, except maybe the most devoted members of Human Resources. It’s extra work for you, your boss, and your company. However, it’s worth it- it not only lets you know how you’re doing, but it also might net you a bonus or raise. The time to start thinking about that raise is not 10 minutes before your self-evaluation is due. Planning ahead can bring great rewards.1. Set goals  early. REALLY early.If possible, you can even set these goals  before you have the job. If you spend a lot of time discussing the skill-building and growth you expect to see in your first year in the job, it helps your new employer set a baseline for your performance. Of course, realism is the key here. If you say you’re going to increase revenue by X% and you don’t meet that, you’ve just set yourself up for failure. Instead, set your self up for success†¦ and future profit.2. Know your goalposts throughout the year.If your boss expects you’ll hit certain milestones or complete particular projects, take extra care with those- they’ll be the concrete proof of your raise-worthy year. Make sure you keep a paper trail for big projects to help remind you later what you accomplished. If you get glowing reviews from a colleague or a client, save them! You can casually bust those out during a year-end discussion, and use them to how just how valuable you are to the team. If you’re collecting data and keeping track of things all year, you won’t have to make a rushed pitch at the end of the year and risk forgetting accomplishments or projects that would make an excellent case for a raise.3. Don’t limit yourself to just your responsibilities  If your company has committees, join one. If there are employee social events, volunteer to help set up or clean up. If you see a way to provi de excellent service, but it would be a minor inconvenience to you, try to do it anyway. Things like these show that you’re willing to get your hands dirty in support of the company. You’re a team player who does what needs to be done, and doesn’t just wait around to be told what to do. If you want to look valuable, be valuable. You’d be surprised at how â€Å"small† things add up by the end of the year.4. Don’t lie or bluff about your accomplishments.Your boss will know if you are over-inflating numbers or making it look like you have a skill you don’t quite have. Be positive about your accomplishments and your skills, and talk them up as much as possible- just don’t feel the need to embellish. You don’t want anyone to question your integrity.5. Treat your review like a re-interview.Instead of letting your boss (or whoever is reviewing you) run through a monologue of your year while you sit quietly and sign the forms at the end, try to make sure it’s a dialogue. If she mentions a particular project, make sure the background and context are clear and that the takeaway- your success- is clear.6.  Turn your mistakes into accomplishments.If you didn’t have a perfect year (and who does?) it doesn’t mean you’ll be disqualified from a raise or that you don’t deserve one. Again, this is a chance to play up your strengths. If something didn’t go well and it comes up in your review, make sure you put some spin on it. Talk about what you learned from the process and how you’ve grown/what you’ve done to fix the issue after the fact.7. Don’t plead poverty.A discussion about a raise is a discussion about your work performance. That’s it. You may very well need the money, but your employer is not obligated to give raises out of pity or because you’re a nice person. Make sure the focus stays on the reasons Professional You deserves mor e compensation. Once you make it personal, you also give more leverage to your employer. If they know you really, really need more money for Fluffington McWhiskers’ plastic surgery, they can try to lowball you because they know you’ll take less than you might be able to negotiate for yourself as part of a neutral, job-data-only presentation.If you start preparing well before you’re scheduled to meet for a review- or if you’ve picked a time during the rest of the year to make your case for a raise- you’re in a great position. If you’ve built a careful and clear case about why you deserve more, you have also created some built-in confidence. All you need to do is cross the finish line, hopefully a little richer than you were before.

So and Such Differences in Grammar for ESL Learners

So and Such Differences in Grammar for ESL Learners Structures using such and so are similar in meaning, but different in construction. The main difference between the two structures is that such takes a noun phrase, whereas so takes an adjective. 'Such †¦ that' Such †¦ that takes a noun or modified noun in a noun phrase. That can be used following the noun phrase but is not required.​​ such adjective noun (that) Examples: The recording was such a disappointment that I didnt buy any more from that artist.It was such an expensive car that they didnt buy it. 'So †¦ that' So †¦ that takes an adjective. That can be used following the noun phrase but is not required. So adjective (that) Examples: The game was so fascinating (that) he played for hours.Our vacation apartment was so luxurious (that) we didnt want to leave. 'So' for Results So can also be used to express a result. In this case so is followed by a full clause: Examples: I had a lot of time so I visited the museum.She wasnt happy in her current position so she looked for a new job.

Healthcare Communication Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Healthcare Communication - Annotated Bibliography Example The methods used to get data on what constitutes communication breakdown among the practitioners were one- to- one interviews and a focus group. This article is useful in researching on the different challenges that bring about communication barriers among the medical providers, as well as the preferred remedy to these challenges. The authors indicate the use of a Joint Communication Note (JNC) as a preferred remedy where all the healthcare professionals will get and relay information from and to one another. This article is crucial to the research on the impact of effective communication amongst the healthcare practitioners. Through its findings, it may form the basis to the research though, not in its entirety. O’Daniel, M., Rosenstein, H. A., (2008). Professional Communication and Team Collaboration. Patient safety and quality: Evidence-Based Handbook for Nurses. Retrieved from; http//www.ahrq.gov/qual/html. In this article O’Daniel & Rosenstein, have brought out the different techniques used to enhance communication among the healthcare providers. This article answers questions such as what ways would enhance communication amongst healthcare providers? What are the common barriers to communication amongst healthcare professionals? They have indicated some of the already used methods in healthcare facilities such as the Simulation- Background- Assessment- Recommendation (SBAR) technique and its effectiveness in enhancing communication. They also propose another method Medical Team Management (MTM) that heavily borrows from the aviation model known as Crew Resource Management (CRM). The strength of this technique is that it was tested and verified at Eglin USAF Regional Hospital and with its advocacy on group formation it can be used in researching the methods to help enhance communication among healthcare professionals. This book by Nemeth emphasizes on the importance of group work and socialization among

Critically Appraising the Business Case for Diversity Essay

Critically Appraising the Business Case for Diversity - Essay Example Managers should strive to fight off the fears that come with the policy of multiculturalism and should instead embrace the fact that the world is evolving and that no matter how diverse different communities are; we are all one and are united. Those managers who choose to go by the business case approach have no idea about the benefits that can be brought about by diversity. To enlightenment this point, diversity is discussed below. Managers are involved in many functions of an organization. These managerial functions are Controlling, Staffing, Planning, Directing and Organizing. With these functions, comes ethical responsibilities since the managers have to come up with clear expectations on how the employee should behave for the overall accountability, decision making and goal reaching in the organization. Consequently, organizations are impacted upon by laws and regulations of the area and country in which they are situated. Going against those laws leads to lawsuits and penalties . The linchpin to employee productivity according to a resent survey is employee engagement and ethical behaviour. These two aspects are built by the overall organizational culture. (Cummins, 1996) In general, managers deal with four main areas of an organization. These areas are employment, performance evaluation, restraint and termination of employment. These four areas influence the ethical issues in an organization because they deal with sincerity, justice and individual decorum. One of the major ethical issues that arise from the functions of a manager is diversity. (Pringle, 2006) Diversity means being different and unique in aspects that encompass race, customs, masculinity and femininity, sexuality, age, socio-economic status, physical abilities and inabilities, religion and political beliefs. It is an ethical issue because the manager ought to have the ability to look at these differences in a secure, optimistic and cultivating manner; being able to endure, embrace and commemorate the affluence in the diverse dimensions. They should also be in a position to help other employees embrace the concept of diversity. (Kirton, 2008) As a result of diversity, companies are faced with numerous issues and among them is the issue of harassment. The term harassment does not only mean sexual harassment. It is a broad term that encompasses all types of prejudice and behaviour considered as irksome, intimidating and distractive. It could be in the form of language, actions and menace and or negative remarks based on a person's diversity. (Cummins, 1996) Harassment can be of different categories not only sexual as most people would assume. However, sexual harassment is the most common type of harassment. Below are the types of harassment: Sexual Harassment, Race, Religion, National Origin harassment, Age harassment, Disability Status harassment, Sexual Orientation and Marital Status harassment, Gender Identification harassment, Political Beliefs harassment, Criminal History harassment, Occupation or Sources of Income harassment,

Design and Contemporary Culture Essay Example | Topics and Well Written Essays - 1000 words

Design and Contemporary Culture - Essay Example The authors also highlight the importance of ideology in creating meaning by providing channels of interpretation for individual thought processes. The authors further define representation as â€Å"the social production of meaning through sign systems†. (p. 68) 2. Media interpretation is based on a plurality of values and perspectives. O’Brien and Szeman introduce an example of a discussion of media violence in Canada to illustrate the way facts and figures can be used to support multiple or conflicting viewpoints in popular media. (pp. 69-71) As media sources form the public dialogue through which meaning is created in modern society, the authors encourage questioning the effects of power, structure, and hierarchy on values that are disseminated in popular culture. 3. Signs are â€Å"the fundamental units of communication† (p.71). O’Brien and Szeman seek to expand the concept of language from alphabetical arrangements and linguistic terminologies to inco rporate the full range of images, symbols, and objects that are used to express meaning in society. This leads to the incorporation of music, fashion, and body language into a greater definition or understanding of language, that can also be related to cross-cultural differences in morals, values, and collective understanding. (p.71) 4. Structuralism and semiotics in theory. O’Brien and Szeman introduce the theoretical basis for structuralism and semiotics in linguistic analysis, stating that the implied meaning of words, signs, and language are less important than the grammatical relationships between terms and their position in hierarchies of social power that are created through personal and collective awareness of systems of meaning in social groups. (pp.71-72) 5.Sausserian Linguistics and Semiotics – a new discipline. The modern understanding of meaning in language is in debt to Ferdinand de Saussure who is credited with inventing the genre or discipline of  "semiotics† that is intended to study â€Å"the life of signs within a society† in a synchronic rather than diachronic or historical model of development. (p. 73) Similar theories were advanced by C.S. Pierce in America through psychological literature. (p. 73) 6. Mythological Interpretation in Barthes’ Cultural Theory. O’Brien and Szeman discuss the work of Roland Barthes in mythological understanding to show how meaning is created socially from â€Å"connotative† values. (p.74) The symbols of mythology combine to fuse the essential values or ethos of a culture through â€Å"chain(s) of associated concepts† linking meaning, memory, and tradition, as in racial or humanistic identity structures. (p. 74) 7. Barthes’ Critique of Humanism. Barthes’ work engages mythology from the perspective of pop culture, as in the instance of â€Å"The Great Family of Man† exhibit in France in the 1960s. (p. 74) While humanism posits a nat ural unity of cultures and races, semiotics contextualizes this popular understanding in the context of history and difference, which suggests that the meaning derived from the symbolic patterns in the exhibit resemble the cultural understanding derived from mythology which then becomes â€Å"fact† via a shared societal acceptance of the value system. 8.

Gaining Consent from Patients with Stroke Article

Gaining Consent from Patients with Stroke - Article Example There have been arguments as to whether these approaches meet the needs of these patients, since care approaches based on the current guidelines have shown deterioration of the quality of life of these patients significantly, mainly due to the loss of autonomy of these patients. This concept of loss of autonomy stands prominent since many patients with stroke lose their capabilities of communication, and in this scenario, maintenance of ethical standards in nursing care become extremely problematic. Since stroke may be associated with impairments, seeking consents from these patients in the area of care is not only an ethical requirement. Consent implies patient's participation and grants autonomy to the patient. Cohen (1991) commented that care delivered with inappropriate or inadequate consent bears the risk of inadequacy of care provision and support, and this becomes more intense in patients with stroke who are dependent and who may have perceived deterioration of mental capacity and impairment of communication due to stroke. Explanation of treatment, care, and seeking their permission to proceed with the care delivery process also ensures understanding of the individual with stroke which cannot be offered by just medical, cognitive, and functional assessments. Consent also reflects a person's thoughts, feelings, beliefs, and desires about his care. Conformity with the consent procedure allows the care processes to be responsive, flexible, person-centered, and need oriented (Keady et al. 1995). As far as nursing in neurosciences is concerned, the concept of gaining consent is applicable both for acute hospital setting and the rehabilitation setting. It is well known from the available researches that the stroke patients consider their experiences with the available rehabilitation services as less than adequate since they rarely include patients' autonomous choices. Although there are ample literature on the topic of patient autonomy, literatures examining the consent procedure in stroke patients fail to examine the issue of validity of gaining consent by neuroscience nurses adequately and beyond doubt. This clout is further aggravated by the fact that three basic ethical concepts of autonomy implied in the process of gaining consent, namely, self-governance, self-realisation, and actual autonomy are devoid of empiric evidence, although philosophical and theoretical discussions are available. Whatever empiric evidence is available mainly centre around permanent residents of nursing homes, where in reality neuroscience nurses deliver care. It is important to note that consent is related to self-determination, which is affected during or after stroke when the patient needs rehabilitation. Thus making choices about own treatment and making decisions about own health and treatment is put to test in a consent procedure, which may even include the choice of the therapist. In a patient with stroke, independence is grossly affected, and this may affect the consent in the true sense of the term. As indicated by Doyal (1997) had commented that informed consent may not be necessary in unconscious or semi-conscious patients, which often is the case in case of patients with stroke. Mangset et al. (2008) defined

Principal barrier to nurseconsumer partnerships Essay

Principal barrier to nurseconsumer partnerships - Essay Example The elderly patients on the whole require more compassion, concentration and patience from the nursing staff to get their message across. There are many factors that increase the difficulty in communication between the nurses and the elderly. Patients perceive good communication as critical to the delivery of health care. (Adiar, 1994, Young, 1995) The common patient barriers to communication involve impaired hearing and vision, difference in the way of acting and verbal expression from the younger generation, cognitive and memory problems, physical problems, and environmental factors such as noise or poor lightening. (Park and Song, 2004) Whereas the common nurse related barriers have been assessed to be stereotyping, poor articulation, and excessive use of medical terminologies. (Lubinski and Wellan, 1997) Many strategies have been described by nurses as being helpful in communication with patients who have verbal difficulties. The cases like of May usually require non verbal communication techniques along with verbal communication. Non verbal communication comprise mainly of seven indices. These are facial movements, gaze, touch, gesticulation, interpersonal spacing, posture and odor. (Barker, 1963, McBride, 1964, Scheflen, 1973, Henley, 1977, Argyle, 1994) Nurses report looking at the patient and picking up clues such as facial expressions, eye gaze, and body language are extremely helpful. Another system is the yes and no system, where by the patient answers to the questions via head nods, eye blinks and foot taps etc. (Hemsley et al, 2001) Watching for expressions on the face of patients such as relief expressions, repeating the questions to ascertain the yes or no response, rephrasing questions, adding animation or signs, and using pen and paper and pictures to communicate ideas have also been regarded as very helpful in achieving communication. (Hemsley et al, 2001) Communication between the nurses and the patients can be improved significantly if nurses were trained to pick them in their surroundings. Nurses should develop an interest in caring for the elderly, since this will improve the overall attitude of the nurse towards providing care. Nurses should provide confidence to the patients so as to allow "disclosure" of patient's weaknesses. (Park and Song, 2005) The removal of physical environmental barriers will also help in better communication development. Many of the older patients do not respond well to the hospital environment. This problem can be alleviated if the nurses introduce and explain the hospital environment, so as to increase familiarity. (Park and Song, 2005) The problem of generation gap can be minimized by educating the nurses of the perceptions of the patients and giving individual nurse care to the patients. (Park and Song, 2005) References Adair L. (1994) The patient's agenda. Nursing Standard 9, 2023. Argyle M,1994 Bodily Communication,2nd Edition, Methuen, London. Barker, RG,1963.The Stream of Behavior, Appleton-Century-Croft, New York Hemsley, Sigafoos, Balandin, Forbes, Taylor, Green, Parmenter, 2001 Nursing the patient with severe communication impairment Journal of Advanced Nursing 35(6), 827835 Henley NM, 1977 Body Politics, Power, Sex and Non verbal Communication. Prenctice Hall,

Self-efficacy and Self-regulated Learning in Academy Article

Self-efficacy and Self-regulated Learning in Academy - Article Example Thus self efficacy and self regulated learning in academic contexts can certainly boost a student’s grades and give him a better future, or indeed more options to choose from in terms of a career. Today, rapid changes in the world around us have led to a knowledge explosion, as information assails our senses every day. It is therefore important that everyone should learn and know how to digest new information. It means that we should have the skills to learn. Since learning is a life-long process, people should be trained with learning skills right from their youth- in fact from their school going days. However it has been observed that while some children are eager and enjoy the learning experience, others seek to avoid it at all costs and view it as a chore- they are afraid to learn. Thus parents and teachers have long been bothered by the problem of children’s low achievement in school. Purpose of the Research Since school is the primary setting in which academic sel f-regulatory skills are developed and maintained, this study seeks to understand the relation among self-regulated learning, self-efficacy, and school achievement. Some useful suggestions will also be made for teachers to help students develop high self-efficacy and good self-regulatory skills in order to make themselves self-regulated learners. To be a self-regulated learner is the final goal of school education and life-long education. LITERATURE REVIEW Self-efficacy, importance of task value beliefs versus perceptions of task difficulty, proper and clear goal orientation and personal interest in the task- these are the concepts that should be regulated by teachers and students in order that they may use self learning... This report approves that today, rapid changes in the world around us have led to a knowledge explosion, as information assails our senses every day. It is therefore important that everyone should learn and know how to digest new information. It means that we should have the skills to learn. Since learning is a life-long process, people should be trained with learning skills right from their youth- in fact from their school going days. However it has been observed that while some children are eager and enjoy the learning experience, others seek to avoid it at all costs and view it as a chore- they are afraid to learn. Thus parents and teachers have long been bothered by the problem of children’s low achievement in school. This essay makes a conclusion that the foregoing literature has indicated that high self-efficacy can enhance self-regulated learning and conversely, effective self-regulatory practices can also enhance self-efficacy. They both influence the academic performance and achievement. Based on the literature that has been reviewed, some suggestions are presented below for teachers to help students gain high self-efficacy and effective self-regulated learning in order to have good academic performance. If self-regulated learning can be taught and make students self-regulated learners, the goal of life-long education has been achieved. Self-regulated learning is stated to happen when students activate and maintain experiences and responses systematically geared toward achieving their learning goals.

Principal barrier to nurseconsumer partnerships Essay

Principal barrier to nurseconsumer partnerships - Essay Example The elderly patients on the whole require more compassion, concentration and patience from the nursing staff to get their message across. There are many factors that increase the difficulty in communication between the nurses and the elderly. Patients perceive good communication as critical to the delivery of health care. (Adiar, 1994, Young, 1995) The common patient barriers to communication involve impaired hearing and vision, difference in the way of acting and verbal expression from the younger generation, cognitive and memory problems, physical problems, and environmental factors such as noise or poor lightening. (Park and Song, 2004) Whereas the common nurse related barriers have been assessed to be stereotyping, poor articulation, and excessive use of medical terminologies. (Lubinski and Wellan, 1997) Many strategies have been described by nurses as being helpful in communication with patients who have verbal difficulties. The cases like of May usually require non verbal communication techniques along with verbal communication. Non verbal communication comprise mainly of seven indices. These are facial movements, gaze, touch, gesticulation, interpersonal spacing, posture and odor. (Barker, 1963, McBride, 1964, Scheflen, 1973, Henley, 1977, Argyle, 1994) Nurses report looking at the patient and picking up clues such as facial expressions, eye gaze, and body language are extremely helpful. Another system is the yes and no system, where by the patient answers to the questions via head nods, eye blinks and foot taps etc. (Hemsley et al, 2001) Watching for expressions on the face of patients such as relief expressions, repeating the questions to ascertain the yes or no response, rephrasing questions, adding animation or signs, and using pen and paper and pictures to communicate ideas have also been regarded as very helpful in achieving communication. (Hemsley et al, 2001) Communication between the nurses and the patients can be improved significantly if nurses were trained to pick them in their surroundings. Nurses should develop an interest in caring for the elderly, since this will improve the overall attitude of the nurse towards providing care. Nurses should provide confidence to the patients so as to allow "disclosure" of patient's weaknesses. (Park and Song, 2005) The removal of physical environmental barriers will also help in better communication development. Many of the older patients do not respond well to the hospital environment. This problem can be alleviated if the nurses introduce and explain the hospital environment, so as to increase familiarity. (Park and Song, 2005) The problem of generation gap can be minimized by educating the nurses of the perceptions of the patients and giving individual nurse care to the patients. (Park and Song, 2005) References Adair L. (1994) The patient's agenda. Nursing Standard 9, 2023. Argyle M,1994 Bodily Communication,2nd Edition, Methuen, London. Barker, RG,1963.The Stream of Behavior, Appleton-Century-Croft, New York Hemsley, Sigafoos, Balandin, Forbes, Taylor, Green, Parmenter, 2001 Nursing the patient with severe communication impairment Journal of Advanced Nursing 35(6), 827835 Henley NM, 1977 Body Politics, Power, Sex and Non verbal Communication. Prenctice Hall,

Sugar Density Lab Essay Example for Free

Sugar Density Lab Essay 1) Place a clean 100mL graduated cylinder on the balance and hit the â€Å"rezero† button. 2) Fill the cylinder to the 10mL mark with a beverage. Measure and record the mass of the beverage in the graduated cylinder. 3) Measure and record the temperature of the beverage. 4) Rezero the balance with the graduated cylinder containing the beverage. Fill the graduated cylinder to the 20mL mark with a second sample of the same beverage. Measure and record the mass of the beverage sample in the graduated cylinder. 5) Calculate and record the density of each beverage sample. Data Volume| w/beaker weight| w/o beaker weight| Density Formula| Density| Percent Sugar| 10mL| 65.56g| 9.85g| 9.85g/10mL| .925g/mL| 17%| 20mL| 75.75g| 20.04g| 20.04g/20mL| 1.002g/mL| 12%| 30mL| 86.85g| 31.14g| 31.14g/30mL| 1.038g/mL| 10%| 40mL| 96.63g| 40.92g| 40.92g/40mL| 1.023g/mL| 10%| 50mL| 106.33g| 50.62g| 50.62g/50mL| 1.012g/mL| 5%| Calculations and Graphs See table Conclusions Seemingly healthy drinks can have high sugar contents. Discussion of Theory This experiment worked on the idea of density. Experimental Sources of Error -Graduated cylinder not accurate enough -Miscalculated data.

Injuries Within Sports Games Physical Education Essay

Injuries Within Sports Games Physical Education Essay A great number of injuries occur in the context of recreational rugby games. It has been generally presumed that after a sports injury, the sports injury management programme is highly depend on compliance to sports physiotherapist recommended rehabilitation regime. Even the best treatment plan made by sports therapist specially designed for the patients could not guarantee that the patient would follow that treatment plan. Effectiveness of the specially designed treatment plan depends on the compliance of the patient. Compliance to the sports injury management program is generally less then hundred percent (Spetch and Kolt, 2001). Bassett (2003) found that 65% of athletes are either, following their rehabilitation program fully or partially and 10% of athletes did not follow their specially designed sports specific treatment plan at all. The  England Rugby Injury Training Audit, the worlds largest continuous injury study in professional rugby union, carried out by Kemp et al (2009) reported that the sixth season of the study recorded 769 match injuries from the Guinness Premiership, EDF Energy Cup and European competitions and 258 training injuries. Simon et al (2009) pointed out that the likelihood of sustaining a match injury increased in the 2008-9 season, reversing the downward trend that had been established since the 2002-3 season. For an early return to sports, when amateur rugby players were injured, they need sports specific injury rehabilitation. Since the sports therapist is the first point of contact after the rugby player is injured on the pitch, they the sports therapist are, therefore in a sole position to analyse the players health status and to impact the sports specific injury treatment. Sports therapy is a vibrant profession that entails a sports therapist to be proficient in a number of different specialities. Although, the sports therapist must be qualified and experienced to take full charge of the physical side of the sports injury treatment, for a sports therapist simply to know how to investigate, analyse and treat a sports injury is not an adequate enough to guarantee that an amateur rugby football player is able to be rehabilitated as swiftly and effectively as possible. An imperative feature of the sports physiotherapist responsibility is to approach concerns of adherence to the sports specific injury treatment, and to communicate effectively with the player to make sure that they endeavour the essential ability to speed up their rehabilitation. The sports therapist acknowledges the significance of psychological factors in sports specific injury management adherence (Board of Certification Role Delineation Study, 2004). It is important that the therapist gets qualification and training in the psychological side of the players injury, although most accept that they did not get any sports psychological rehabilitation training (Roh Perna, 2000). Nevertheless, identifying the variables that are significant in promoting adherence and incorporating approaches to deal with these factors is a complex matters. Shuer Dietrich, (1997) argued that practitioners have investigated sports injuries from orthopaedic standpoint, but psychological treatment of amateur rugby players has not been fully addressed. Fisher, Mullins Frye (1993) argued that literature, concentrating on sports specific injury treatment, could be divided into three distinctive categories; sports therapist communication with the player, sports specific injury management features and injured amateur rugby players characteristics. Researchers have found that the players responses and awareness have been affected by their psychological attribut es. To be close to the sports therapy clinic enhance participation and a friendly atmosphere is favourable to the sports injury rehabilitation adherence (Fisher Hoisington, 1993). Prentice (1994) stated that amateur rugby players opinion of the sports therapist also influence the association between the player and the sports therapist and affect the sports injury adherence. Investigating the perspectives of this professional affiliation can improve the sports physiotherapist concepts of the amateur rugby players attitudes of, and contentment with, their sports therapist (Fisher Hoisington, 1993). Unruh (1998) pointed out that if the rugby player is satisfied with the sports physiotherapist injury rehabilitation management, then he/she would have more self assurance in the sports therapist during the sports specific injury rehabilitation management program. Fitzpatrick (1991) argued that patient contentment studies with their sports therapists supported the principal that if the rugby players are more satisfied with the sports therapist, the more they will trust him/her. Even though, the association between the sports therapist and rugby players is decisive, none of the research examined that how a sports therapist can formulate or constitute a connection to optimize their adherence. Brook et al (2005) argued that in the last decade amateur rugby players got injured at a higher rate. Since a quick return, and continuation in performance, is directly related to the results of sports injuries, how an amateur rugby football player deals with it, then further research concerning the psychological side of players is ever more significant. However, the majority of literature that has focused on injury rehabilitation has concentrated on the musculoskeletal aspects and until recently has ignored the emotional feature that could potentially play a significant role for professional athletes. With some exceptions the psychological research to date has mainly concentrated on specific factors that influence an athletes rehabilitation, such as social support (Bianco, 2001), adherence (pizzari et al, 2002), self confidence (Magyr and Dua, 2000), coping and psychological skills. Tracey (2003) has suggested that both primary and secondary appraisals fluctuate depending upon the personal and situational factors of each individual athlete. However, there are significant relationships between the primary and secondary appraisal and copying strategies. Shelly (1999, p. 306) called for further investigation into the unique perceptions and perspectives of injured athletes during rehabilitation as a means of adding depth to the research. The use of qualitative data collection on multiple occasions allows injured athletes to reflect on their experiences as they happen and to scrutinize changes over time (Podlog and Eklund, 2006). Adherence has been defined as an active, voluntary involvement of the patient in a mutually acceptable course of behaviour to produce a desired preventative or therapeutic effect. Adherence behaviour in sports injury rehabilitation may include clinic-based activities, modifying sports activities, taking medications, and completing home based activities. A number of sources, including surveys with sports medicine professionals, and research studies, suggested that low and non-adherence could be an issue in sports therapy practice. In the last decade the primary focus of the studies, carried out by researchers, to investigate the sports injury rehabilitation was to identify predictors of adherence behaviour. Brewer (2004) argued that in order to draw conclusions about the most significant issues affecting adherence to sports specific injury rehabilitation, additional research is required. Qualitative research proposes a complementary approach to quantitative studies in understanding sports specific injury rehabilitation in amateur rugby football players. Qualitative research also outlines new factors for contemplation and provides further support to previous findings. The purpose of this qualitative study was to explore amateur rugby football players experiences and perceptions of adhering to a sport injury rehabilitation program. In this study, the researcher used interviews to investigate their attitudes and contentment with their sports therapy rehabilitation. Qualitative research methodology focuses on individuals lived experiences as they are presented in thoughts, ideas, feelings, attitudes, and perceptions. Stake (1995) suggested that qualitative research gives a new approach to finding out more knowledge into the multifaceted association which took place during sports injury management. This study would explore the status of research on the sport injury rehabilitation adherence. Studies identifying variables that are correlated with adherence would be synthesized to produce a body of knowledge that will aid in the explanation of individual behavioural responses towards injury rehabilitation programs. From this qualitative investigation, using thematic coding of the interview data, categories of variables influencing adherence would emerged. In this study, the researcher would analyse acquiescence among armature rugby football players during rehabilitation. In order to improve amateur rugby football players adherence to the sports specific rehabilitation programme, strategies would be outlined for the sports physiotherapists. The predictors of sport injury rehabilitation adherence would be discussed, strategies to enhance rehabilitation adherence would be reported, and considerations for future research would be suggested. This study would provide valuable information that could be used by researchers and sports therapy practitioners to identify strategies that should enable sports therapists to structure an independent supportive atmosphere that would promote higher levels of self-regulation, enthusiasm, and strength of mind. This will help to improve adherence to the rehabilitation programmes.